Social Media Policy

Social Media Policy

  • Thousands of current and future students, faculty, staff, alumni, and donors are utilizing mediums such as Facebook, Twitter, LinkedIn, YouTube, and many others to stay connected. MVC believes that having a presence in these areas will allow the College to broadcast information and interact with the public. In order to operate within these mediums effectively, Missouri Valley has developed a social media policy to ensure that any and all interactions on behalf of MVC represent the College’s best interests.
  • These guidelines are broad in nature to accommodate any differences in online venues while maintaining a universal code of conduct; the policy may need to be adjusted.

  • The Missouri Valley College Social Media Policy only applies to social media accounts created to represent MVC groups, departments, programs, entities, etc. and does not apply to private individual accounts.

College Officially Recognized Social Media Accounts

  • For a group to be recognized by the College as an official social media account, the group administrators must seek approval from the Institutional Advancement Office.  
  • Members of the IA Office will review all social media inquires. This office should also be used as a resource for the college community for any social media needs. The marketing/media relations director will make the final decision in any situation regarding the use of social media. The IA Office will ensure the pages are set up properly according to social media site’s policy.

Facebook Use

  • If an MVC organization, department, group, program, or sports team creates a facebook page, they will be listed on the official MVC’s facebook page under “favorite pages.” Doing this creates a link from the Missouri Valley page to your organizations page.

 Account Administrators

  • All social media accounts officially recognized by MVC must have MVC faculty or staff member as an administrator at all times.
    • Should a MVC employee administrator of an account leave the College for any reason or no longer wish to be an account administrator, it is that individual's responsibility to designate another MVC employee to be an account administrator prior to removing himself or herself from that role. The marketing/media relations director should be notified when a new administrator takes over.
  • MVC employees identified as administrators of accounts are held responsible for managing and monitoring content of their officially recognized accounts. Administrators are responsible to remove content that may violate the College’s Conduct Policies.

Content

  • Use good judgment about content and respect privacy laws. Do not include confidential information about the College, its staff, or its students.
  • You may post any content that is not threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
  • Representation of your personal opinions as being endorsed by the College or any of its organizations is strictly prohibited. You may not use the MVC name to promote any opinion, product, cause, or political candidate.
  • By posting content to any social media site, you agree that you own or otherwise control all of the rights to that content, that your use of the content is protected fair use, that you will not knowingly provide misleading or false information, and that you hold the College harmless for any claims resulting from the content.
  • MVC has the right to remove any content for any reason, including but not limited to, content that it deems threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
  • When using or posting online material that includes direct or paraphrased quotes, thoughts, ideas, photos, or videos, always include citations. Provide a link to the original material if applicable.
  • Refrain from using information and conducting activities that may violate local, state, or federal laws, and regulations.
  • Questions about this policy should be directed to